US organic baby food maker Happy Family has announced its move into adult snacking with the launch of a range of pouches under a new brand, Shine Organics.
The firm was launched on Mother’s Day 2006 when it posted a turnover that year of US$115,000. Seven years later, it was acquired by Danone. This year it has forecast sales of US$130m.
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In a just the answer interview with Hannah Abdulla, CEO and founder Shazi Visram explains how onsumer demand for health and wellness has driven the company’s success. In an audio excerpt, you can hear Visram discuss how demand has evolved since Happy Family began and in what ways the company Family has benefited from greater consumer demand for authenticity, simplicity and transparency in their food.
You can read a fuller version of our interview with Visram here.
