7-Eleven hopes to grab a slice of the A$270m (US$253m) convenience market in Western Australia after announcing it is set to expand in the region.

More than 10 stores are projected to open in Western Australia over the coming year, including standalone convenience outlets and fuel stores, with plans for as many as 75 shops over the next five years.

7-Eleven CEO Warren Wilmot said growth in Western Australia has led to this “exciting opportunity”.

Wilmot said: “Economic and population growth in Western Australia, and boosted demand for convenience stores in the state, has helped make this expansion a reality.”

“Since our first store opened in Victoria in 1977, we have been giving our franchisees the chance to work towards a prosperous future for themselves, and their families, by owning their own franchise. We are very excited to expand these opportunities into Western Australia.

“Consumers have been asking us for some time when we were coming to Perth, because they are desperate for a great fuel and convenience offer. I’m pleased to be able to tell our fans that we’ll see them in WA soon.”