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September 18, 2008

AUS: Kellogg acquires Specialty Cereals

Kellogg has acquired Sydney-based Specialty Cereals, a privately-owned maker of biscuits, cereals and convenience foods.

Kellogg has acquired Sydney-based Specialty Cereals, a privately-owned maker of biscuits, cereals and convenience foods.

Specialty Cereals markets products under the Vogels, Wild Oats, and Cerevite brands.

In fiscal 2007/8, Specialty Cereals posted sales of approximately A$17m (US$13.57m). The terms of the transaction were not disclosed and the deal is not expected to have a material impact on Kellogg’s 2008 operating profit.  

“Consistent with our strategy, we continue to pursue the right kind of opportunities to grow our business,” said David Mackay, president and CEO. “The acquisition of Specialty Cereals provides Kellogg Australia with an entry into the fast-growing natural foods segment.”

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