Australian chains Woolworths and Safeway have vowed to donate today’s entire supermarket profits to farmers.

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The retailers will give an estimated AUS$3m (US$2.37m) in profits to the Country Women’s Association (CWA) for distribution to farming families and research into sustainable farming practices.


The CWA said droughts are having a devastating effect on rural communities throughout Australia.


National president of the CWA, Lesley Young, said: “We’re losing a lot of infrastructure in rural and regional communities because many people cannot see a future for agriculture in Australia.”


“The drought has been going on for so long and many of our Australian farmers’ kids
have not actually seen rain. For seven dry years, families in rural and regional areas have been digging themselves into a deeper hole, financially and emotionally.

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“The CWA is grateful for the support from Woolworths, and we welcome their commitment to Australia’s rural and regional communities. The immediate support will go a long way to provide urgent assistance for household needs, including paying utility bills, buying groceries and fuel.”


Woolworths CEO Michael Luscombe said: “We’re proud that Australians are getting on board for Woolworths’ National Drought Action Day.”


“While this initiative is a small step towards helping farming families in this time of need, we hope it will go a long way to create a greater recognition of their contribution to our livelihoods and culture. We encourage all Australians, individuals and companies alike,
to now consider how they can keep the momentum going.”