The Byron Bay Cookie Co, which entered into voluntary administration in March, has been acquired by Australian food firm the Rinoldi Group.

PwC, the receiver of Australian biscuit manufacturer Byron, said the company is to be sold as “a going concern” to Rinoldi for an undisclosed sum. The sale, which is expected to complete on 22 July, includes all trademarks and the properties the company trades from in Byron Bay.

Derrick Vickers of PwC said he was “pleased” the business will be sold to an established Australian food manufacturer.

“The sale of Byron Bay Cookie Co to Rinoldi is great news for Byron Bay, the business and its employees, as well as its suppliers and customers. It also helps secure the future of an iconic Australian food brand.”

Over the coming weeks, PwC and Rinoldi will work together “to ensure a smooth transition,” PwC said. 

According to the administrators, Rinoldi’s national manufacturing and distribution operations and a track-record in exports mean the company is in “a good position” to grow the Byron business in both its current market segments and export markets.

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