Australia’s largest retailer Woolworths Ltd has partnered with Qantas to launch a “loyalty partnership” allowing customers to earn flyer points when they shop.

Launching on 22 June, Woolworths customers will earn one flyer point for every dollar spent above A$30 (US$24.37) in one transaction, when they present their Everyday Rewards card, the company said today (1 June).

The offer will be available to Woolworths supermarket and liquor customers from 22 June and to BIG W customers from 16 July. Offers will also be launched in coming months for customers of BWS, Dick Smith and participating Caltex Woolworths co-branded fuel outlets.

“This partnership with Qantas Frequent Flyer will be enormously appealing to our customers because we are not asking them to do anything more than their regular shopping to start earning rewards,” said Richard Umbers, general manager of customer engagement for Woolworths.

The four cents per litre fuel discount will also continue to apply to purchases over $30 in Woolworths supermarkets and BIG W.

Simon Hickey, CEO of Qantas Frequent Flyer, said: “This partnership with Woolworths is the latest in a string of enhancements over the last 12 months which allows Qantas Frequent Flyer members to turbo-charge their points.

“In this current economic environment it is now more important than ever that customers know they are getting value for money every time they shop.”

Qantas Frequent Flyer members will be able to redeem their points for flights with Qantas, Jetstar and 23 partner airlines or online at the Qantas Frequent Flyer store with over 1,000 products and services to choose from including Woolworths vouchers.