The Sanitarium Health Food Company, which is owned by the Seventh Day Adventist Church in Australia, has bought a ten-year licence to market and distribute the Dick Smith Foods brand in the country.
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Sanitarium will be in charge of the marketing, distribution, product development and quality control of items sold under the brand, said businessman Dick Smith yesterday [Tuesday].
Smith added that the philanthropic policies of Sanitarium will be blended with his brand through the deal. The range will grow while maintaining support for its Australian-owned philosophy and under the trading name Dick Smith Foods, the new company will have to pay a percentage of sales back to Dick Smith to be distributed to charities.
Sanitarium’s COO David Iredale said that a “standalone” subsidiary will be established to manage Dick Smith Foods.
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