Australian supermarket operator Coles Myer has forecast a sharp rise in sales as it launched its discount fuel alliance with the Australian unit of Royal Dutch/Shell Group.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Coles Myer is hoping the move will help in win back market share from rival Woolworths, which has been offering discounted fuel for several years.

Coles Myer is offering a 4 cents per litre discount on fuel for customers who spend more than A$30 (US$19.9) at the company’s supermarkets or liquor stores, a similar offer to Woolworths’ current fuel discount scheme.

More than 80% of Coles supermarkets are located within five kilometres of an alliance fuel outlet, but this rises to 90% in Australia’s main cities.

Coles Myer expects the fuel programme to contribute more than A$3bn in annual sales and expects the sales growth to happen fairly fast, reported Dow Jones International News.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now