Australian grocery retail group Coles Myer has said it plans to increase the number of house brand products in its Coles and Bi-Lo supermarkets.
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Coles Myer also said it plans to merge the head offices of the two formats in order to cut costs, reported Reuters.
“It’ll be a much more agile, quicker-to-market team,” Coles Myer spokesman Scott Whiffin was quoted as saying, adding that the company plans to reinvest any savings from the merger into expanding its house brands and fresh food offering.
The retailer has targeted an increase in house brands from less than 15% of supermarket sales to 30%.
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