The labels on Dick Smith supermarket products have been heralded as “heraldic graffiti” by the Ausflag association, sparking an enormous row.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The packaging for Dick Smith’s produce shows an image of Smith’s face imposed on the centre of the national flag, something which Ausflag spokesman Harold Scruby believes contravenes governmental guidelines and pose an affront to people who have fought and died under the flag.


Smith commented that if the image was illegal, he would willingly remove it. Until then, he argues that Scruby’s opposition is a political stunt.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact