West Australian supermarket chain Foodland is set to head to head with retail giants Woolworths and Coles Myer on the country’s eastern seaboard.

Shortly after the group posted a 16% increase in its first quarter profit, Foodland revealed ambitious plans to open as many as 50 stores throughout Queensland over the course of the next five years. CEO Trevor Coates told the Daily Telegraph: “Given the performance we’ve had so far, hopefully we can keep that momentum going. The current trend is still following the first quarter and the indications are that it will feed through into a strong Christmas.

“There’s nothing that I see in the Woolworths and Coles businesses in Queensland that would prevent us from taking market share off them,” he added.