View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 17, 2002

AUSTRALIA: Franklins brand survives demise with relaunch in NSW

Supermarket chain Franklins, which saw its 287 Australian stores sold off to sector rivals last year by its Hong Kong based parent Dairy Farm International Holdings, is to be relaunched with its brand name by in South African grocery giant Pick ‘n Pay.

Supermarket chain Franklins, which saw its 287 Australian stores sold off to sector rivals last year by its Hong Kong based parent Dairy Farm International Holdings, is to be relaunched with its brand name by in South African grocery giant Pick ‘n Pay.

Pick `n Pay said that the launch will see 69 outlets in New South Wales retain the Franklins brand name and the “No Frills” product line, while other buyers of the discount store chain have merged outlets with their own brand.

MD Aubrey Zelinsky told Asia Pulse that the Franklins brand will be around for a while: “Make no mistake, we’re seriously back in business – we’re here to preserve the Franklins brand for all time.”

The ability of Pick ‘n Pay to retain the Franklins name and the No Frills products “were the deal breakers” in takeover discussions with Dairy Farm, he added. An aggressive advertising campaign for the outlets will start next week.

Zelinsky said that he expects first year sales of between A$900m (US$450m) and A$950m, and added “we will be reinvesting the profits back into the business”.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food