Goldman Fielder Baking announced today (13 July) that it has entered into an agreement to acquire several niche premium bread brands, including Country Life Bakery, Flinders Bread and Early Harvest Speciality Breads.
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The company is acquiring the brands, along with Country Life’s Melbourne bakery, through its acquisition of Hawley Nominees for an undisclosed purchase price.
“These brands are significant assets in the high growth health, gourmet and organic categories,” said CEO Peter Margin. “The acquisition of the business will provide Goodman Fielder with a leading position in this emerging high growth category, complementing out leadership in loaf bread in Australia.”
Goodman Fielder shares were down 2.78% at close of trade to AUD2.1 (US$1.58).
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