Kellogg has launched a “superfood” variant of Special K in Australia.
Special K Nourish contains oats, quinoa, pepita seeds and cranberries, providing a helping that is high in fibre, contains whole grains and proteins.
Go deeper with GlobalData
Kate Harris, senior brand manager for Special K Australia said: “Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step.”
The cereal, available in three flavours: Blackcurrant, Apple and Pepita; Wildberry, Raising and Pepita and Apricot, Cranberry and Almond is available at supermarkets across the nation at an RRP of A$5.99 (US$5.55).
Last week, when Kellogg announced its half-year results, it said sales in Australia fell during the second quarter but had improved when compared to the first three months of the year.
“The team has good plans for the second half, including investment behind the core cereal brands, new in-store activity and category-building initiatives,” president and CEO John Bryant said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
