Reports have appeared today (11 January) in the Australian press that Kraft plans to close its Broadmeadows biscuit plant in Melbourne.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Broadmeadows is one of two Kraft factories in Melbourne. One hundred and fifty one workers will be made redundant.


The multinational will shift production of its dry biscuit brand to a regional facility in China while Australian distribution will be contracted to a third party logistics provider, it is reported.


The move has prompted an avalanche of criticism within Australia, with unions and the media arguing that the company should reinvest in Australia, the country buying its products and supplying its profits.


Kraft was unavailable for comment at this time.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now