Reports have appeared today (11 January) in the Australian press that Kraft plans to close its Broadmeadows biscuit plant in Melbourne.
Go deeper with GlobalData
Broadmeadows is one of two Kraft factories in Melbourne. One hundred and fifty one workers will be made redundant.
The multinational will shift production of its dry biscuit brand to a regional facility in China while Australian distribution will be contracted to a third party logistics provider, it is reported.
The move has prompted an avalanche of criticism within Australia, with unions and the media arguing that the company should reinvest in Australia, the country buying its products and supplying its profits.
Kraft was unavailable for comment at this time.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
