Fastfood giant McDonald’s has decided to quit its Boston Market venture in Australia after less than two years.
Seven of the company’s nine Boston Market outlets in the country have closed, while two remain open due to contractual requirements, but might not continue to trade under the Boston Market banner, reported ABIX.
A spokeswoman for McDonald’s Australia said the decision to pull out of the venture was due to “a change in the parent company’s direction,” reported the Daily Telegraph.
There had been rumours circulating around the industry for some time that Boston market had been suffering poor sales and that the format was three times more expensive to run than McDonald’s format outlets, the paper said.
Steve Jermyn, deputy managing director of McDonald’s Australia, said that Boston Market was seen by consumers as an “up-market fastfood” chain rather than a “casual dining” chain.