A new song has been written to help the Meat and Livestock Australia (MLA) market its red meat, after the previous bastardisation of the national anthem “Advance Australia Fair” received a barrage of complaints.
Go deeper with GlobalData
MLA marketing general manager David Thomason explained that the new advertising theme will be based around the T-Rex song “I Love to Boogie”. Singing butchers will be trying the convince consumers of the benefits of red meat in the commercial.
To read about some of the complaints received by the MLA on just-food.com, click here.
https://www.just-food.com/news_detail.asp?art=47335
To become a full member of just-food.com, click here.
https://www.just-food.com/youraccount/subscribe/membership.asp
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
