Australian potato processor Simplot Ltd is currently negotiating a manufacturing alliance with New Zealand processor Mr. Chips Holdings Ltd.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Simplot is expected to provide the technical assistance to Mr. Chips’ expanding foodservice and fastfood restaurant businesses. This is likely to enable Simplot to expand its manufacturing capacity in the highly competitive New Zealand market.


Graeme Edwards, chairman of Mr. Chips, revealed that the companies would achieve mutual benefits through a joining together of Simplot’s technical and marketing expertise with Mr. Chips’ local knowledge.


Simplot finalised its acquisition of the New Zealand operations of the Birds Eye potato products from Unilever on Monday, and welcomed an alliance with another NZ processor. CEO Chris Miller commented: “A link up with Mr. Chips makes a lot of sense as we develop our Birds Eye brand.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now