Royal Numico today (19 June) announced that it has completed the acquisition of Golden Circle’s baby food business for a combined total of AUD22m (US$16.21m).

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The transaction, Numico said, will provide the company with a number two position in the Australian weaning food category, complementing the company’s existing number two position in infant milk formula.


The acquisition enlarges the company’s presence in the Asia Pacific region and fits the company’s high growth, high margin specialised nutrition category.


The Golden Circle baby food brand is a leading brand name in the weaning food category in Australia and New Zealand, reporting sales of approximately EUR9m (US$11.3m).


Golden Circle is a leading Australian vegetable and juice processor. Under the agreement, Golden Circle will supply baby food products to Royal Numico.

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