Snack company Smith’s Snackfood Company today (Tuesday) announced it has acquired Sakata Rice Snacks Australia.

Smith’s, which is part of PepsiCo International, is the leader in Australia’s salty snack market. Its largest brands include Smith’s, Doritos, Twisties, Red Rock Deli, Parkers and Nobby’s.

Sakata is the market leader in rice snacks, a snack category that has enjoyed rapid growth over the last several years. Its products include SA..KA..TA Rice Crackers, Snakatas, Occasions and the new Apero range, all of which are made in Australia.

Smith’s has acquired all assets of Sakata in Australia, including its manufacturing facility in North Laverton, Victoria, which will continue to produce Sakata products. Smith’s also has acquired worldwide rights, excluding Japan, to manufacture, distribute and market Sakata products.

“Sakata is a wonderful company and an outstanding fit with the Smith’s business,” said Alex Stevens, managing director of The Smith’s Snackfood Company. “Bringing these great companies together gives us a strong position in the fast-growing rice snack category. By leveraging our global snack innovation capability and our strong distribution systems, we intend to bring a full range of exciting Sakata products to consumers across Australia. We also see a significant opportunity in expanding Sakata’s rapidly growing export business.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Stevens said that adding rice-based snacks is consistent with the Smith’s strategy of growing rapidly in the area of “better for you” snacks.

Hiroshi Suzukawa, a founding director of Sakata, said he had been looking for an appropriate partner to support the business in fulfilling its potential. I am pleased that we have reached this agreement and it is clear to me that Smith’s and PepsiCo will bring outstanding marketing, innovation and distribution expertise to the business, which will see the market position of the Sakata brands significantly strengthened, not only in Australia, but also globally,” he said.

Terms of the sale were not disclosed.