Australian supermarket giant Woolworths has said it has finalised arrangements with fuel company Caltex Australia to extend their petrol joint venture to around 450 outlets.
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Woolworths CEO Roger Corbett said the company’s offer of a 4 cents per litre petrol discount for customers who spend more than A$30 (US$21.5) in Woolworths or Big W stores will be extended nationwide.
The arrangements finalised this week replace interim start-up arrangements that began on 21 November 2003 and resulted in 41 Caltex sites being co-branded Caltex Woolworths and accepting Woolworths fuel redemption vouchers.
The final arrangements will see the 305 Woolworths sites become jointly branded while Caltex expects that it will co-brand more than 130 of its sites near Woolworths’ stores. The Caltex sites involved in the arrangement will include company-operated sites and franchisees selling fuel under a commission agency agreement.
The re-branding of the Woolworths sites to Caltex Woolworths and the rollout of the additional Caltex sites as co-branded stations will commence immediately and will completed as soon as practicable, the companies said.
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By GlobalDataCorbett said that the addition of more than 130 Caltex sites would provide national, cost effective and customer-convenient coverage that would ensure that the optimum number of Woolworths supermarkets and BIG W stores would be supported by adjacent Caltex Woolworths petrol sites.
