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January 31, 2018

Australian baby food firm Wattle Health secures India distribution deal

Australia-based infant formula and baby food producer Wattle Health has secured a foothold in the Indian market after reaching a distribution deal with local firm Vasudevan and Sons Exim Private Ltd.

Australia-based infant formula and baby food producer Wattle Health has secured a foothold in the Indian market after reaching a distribution deal with local firm Vasudevan and Sons Exim Private Ltd.

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Wattle Health Australia has received its first order from Chennai-based Vasudevan and Sons for its 100% natural baby food range using Australian fruit and vegetables, according to a statement. The company supplies infant formula under its Goldcare brand and also makes a range of milk powders. 

With the Indian deal, Wattle Health expands its international presence, particularly in Asia, where it is already supplying products into China. Its strategy is to continue to grow its distribution network both domestically and globally.

The Australia-listed company said the doors to India opened after it successfully passed the country’s stringent regulations on food imports.

“This order has allowed Wattle Heath to enter one of the fastest-growing and most dynamic economies,” said executive chairman Lazarus Karasavvidis. “We will take advantage of this opportunity to enter the Indian market and use it to increase distribution channels for our baby food range.

“We will also look to grow our presence and increase our footprint in this exciting market.”

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
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Enter your details here to receive your free Report.

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