The deal, struck for an undisclosed sum, accelerates Arnott’s entry into the premium cracker category and will “strengthen and diversify its presence in New Zealand”, the company said. 

180degrees was founded in 2001 in Auckland by “three passionate New Zealand foodies” and is now one of the largest premium biscuit and cracker brands in the country. Its products include oat and seed crackers, cheese bites and lavosh flatbreads. 

George Zoghbi, CEO of Sydney-headquartered Arnott’s, which is owned by New York-based private-equity firm KKR after a deal with Campbell Soup Co. in 2019, said: “We know there is a strong appetite in New Zealand for locally produced, premium, wholesome products.

“The acquisition allows us to invest in a rapidly-growing market, and to continue to innovate by introducing new tastes and textures that complement our existing product range. Both Arnott’s and 180degrees are committed to creating delicious moments by producing products that focus on taste and integrity.”

180degrees co-founder Jill Seton said: “It was important for us to partner with a company that shares our appreciation for legacy with a strong innovation approach.

“As an iconic and much loved business with a rich history, we knew the team at Arnott’s would be just the right fit.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Arnott’s, which already has an operation in Auckland, is best known for its biscuit products. But in February, it announced plans to create a new division for cereals and snacks after entering an agreement to take a majority stake in local business Diver Foods.