Infant formula group Bubs Australia has signed a supply agreement with local grocery store heavyweight Coles.

Under the terms of the agreement, Sydney-listed Bubs, which specialises in goats’ milk formula, will see its Bubs Organic Grass Fed Infant Formula on-shelf in 482 Coles supermarkets from June.

Bubs founder and CEO Kristy Carr said: “This is a continued vote of confidence in Bubs’ brand portfolio from Coles and demonstrates Bubs’ strong performance in the super-premium speciality infant formula segments, and confidence in the capability of our vertically integrated supply chain to meet our commitments under the new supply agreement.

“Moreover, this agreement with Coles establishes Bubs as a significant participant in the super-premium organic infant formula category.”

In other agreements with retailers, Bubs Goat Milk Infant Formula, Bubs Organic Grass Fed Infant Formula, baby food pouches and cereals will be sold in 52 Baby Bunting stores from May 2020 while Woolworths will be increasing the number of stores selling Bubs Organic Grass Fed Infant Formula from 700 to 800 and Bubs Goat Milk Infant Formula from 400 to 654 from this month.

Bubs said the agreements are expected to “materially add” to its domestic revenues from Q4 FY20.

Coles is the infant formula company’s oldest retail partner. It has been Bubs’ products since 2008.