Germany-based biscuit and snack maker Bahlsen has acquired a majority stake in Rawbite, the Danish organic brand and producer of organic fruit and nut bars.
The financial terms of the transaction, including Bahlsen’s stake in Rawbite, were not disclosed.
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Bahlsen, which announced the acquisition today (20 December), said Rawbite would continue to operate as a “stand-alone business” with its headquarters in Copenhagen. Rawbite director and co-founder Rolf Nolsøe Bau “will continue to head-up” the company together with other co-founders Morten Fullerton and Nikolaj Lehmann, Bahlsen said.
Nolsøe Bau claimed the deal would provide Rawbite with “strategic and financial muscle”. He said: “Add to this our relentless efforts in optimising the Rawbite brand, products and distribution model, the partnership will provide a unique opportunity for us to reach even more consumers.”
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