Bahlsen has secured listings for its Waffeletten cookies in Wal-Mart stores in the US.
The expansion into Wal-Mart supports its North America growth strategy. Bahlsen said it allows the brand to reach more consumers and establish a stronger presence in the US market.
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Frederico Meade, president of Bahlsen North America, told just-food the partnership: "offers an opportunity for Bahlsen to delight Wal-Mart consumers with our unique product offering".
The move was important, he added, since "Wal-Mart has national reach and is an strategic partner for Bahlsen plans in the US".
Waffeletten is available from this month at Wal-Mart at RRP of US$2.28.
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