Italian pasta giant Barilla has launched what it calls “a responsible wheat chain” for its France-based bread brand Harrys.

The company said the idea is to increase environmental responsibility and to ensure farmers are properly compensated. 

A spokesman for the company said the initiative will include the way wheat is stocked, the seeds and fertilisers used, the protection of crops and the way wheat is transported.

Its bread and pastries brand Harrys is made with 100% French wheat. It is the third biggest buyer of soft wheat in France with around 145,000 tons per year.

Barilla said the new chain is based on technical specifications defined though mutual consultations with all the concerned ‘actors’ – farmers, cooperatives, millers etc. – and will be effective as early as the 2018 harvest.

Miloud Benaouda, head of Barilla’s operations in Western Europe, said: “Beyond supplying wheat of a superior quality that benefits the consumer, one of the goals of Harrys’ wheat chain is to integrate farmers into a virtuous approach aiming to bring them better pay and to guarantee agricultural practices that are more respectful of the environment and of biodiversity.” 

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By GlobalData

The initiative, to build more responsible practices throughout the supply chain, follows Harrys widening its selection of products with a line of organic sandwich bread and bread without added sugar.

Harrys has five production sites throughout France and employs 1,600 workers in the country.