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November 30, 2016

Barilla opens restaurant concept in UAE

Italian food group Barilla, which has three restaurants in the US, has opened its first outlet in the Middle East.

By Dean Best

Italian food group Barilla, which has three restaurants in the US, has opened its first outlet in the Middle East.

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Barilla opened the restaurant in Dubai on Monday (28 November) through a partnership with UAE-based conglomerate The Al-Futtaim Group. The companies plan to open another outlet and said the restaurants will “lead the way” for more outlets in the Middle East.

Omar Al Futtaim, vice chairman and CEO of The Al-Futtaim Group, said: “Barilla is one of the most famous food brands in the world, with many years of history and warm Italian culture. For us, these first two Barilla Restaurants in Dubai represent the start of much bigger plans.”

Barilla opened its first restaurant in New York City in 2013. Last year, the pasta maker opened two more in the city. Next year, it plans to open three outlets in Los Angeles.

“The long-term objective is to create a chain of restaurants where people can become familiar with the Mediterranean diet, eat quality Italian dishes such as pasta, pizza, sandwiches and salads at the right price, in an informal setting,” Barilla vice chairman Luca Barilla said. “Our arrival in the Middle East is part of a growth plan in an area which sees an increasing interest in pasta and high-quality Italian cuisine. The success of the restaurants in the United States has prompted us to tackle this new challenge.”

A spokesperson for Barilla told just-food the company has “no plans for now” to open restaurants outside the US or the Middle East. 

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How are consumer tech and delivery trends impacting the Foodservice sector?

Consumers are now accessing foodservice propositions via mobile and online technology at significant levels. This shift comes as a result of permanent lifestyles changes, accelerated by the COVID-19 pandemic. Such changes hold important implications for foodservice operators and brands. GlobalData’s free report on Consumer Tech and Delivery Trends in Foodservice decodes this new landscape and provides actionable insights for operations, delivery, and marketing – offering customer engagement solutions in the foodservice value chain. Download this free report for:
  • Data and insights into current consumer behavior
  • Market outlook for online delivery in foodservice
  • Case studies of brands who are already successfully leveraging these new tech and delivery trends
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by GlobalData
Enter your details here to receive your free Report.

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