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November 18, 2013

BELGIUM: Carrefour launches Drive click-and-collect service

Carrefour has launched its first click-and-collect in Belgium, becoming the latest retailer to build expand its multichannel service in the country.

By Dean Best

Carrefour has launched its first click-and-collect in Belgium, becoming the latest retailer to build expand its multichannel service in the country.

The first Drive click-and-collect point – Drive is the term used for click-and-collect in France – opened on Friday at Carrefour’s store in Auderghem in a suburb in the south east of Brussels. A second point will open this week in at an outlet in Evere, a north-eastern suburb of the Belgian capital.

Carrefour plans to open a third next month and has four more line up. It has set a target of having 50 in Belgium over an unspecified time frame.

The announcement came a week after Belgian retailer Colruyt said it was planning to open a second distribution service for its click-and-collect service.

The service is free for a customer’s first order and when a shopper spends at least EUR150 (US$203). Below that level, a EUR4.50 a charge is levied.

Carrefour plans to develop two types of click-and-collect point – one backed by a store and the other, with more a limited range, at warehouses.

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