Belgian discount supermarket chain Colruyt is gearing up for a price war following news that French retail giant Carrefour has bought out the domestic chain of GB supermarkets.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
As well as boosting revenue by launching a catering service through its French wholesale unit Doumenge, Colruyt stressed that it is confident it can match any price reductions offered to consumers by Carrefour.