French frozen food retailer Picard has opened its first store in Belgium.

The 250 square metre convenience store, located in Waterloo in central Belgium, offers around 860 SKUs. The company already offers a delivery service in Brussels, the Belgian capital.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Picard, which operates around 900 stores across France and Italy says it will continue its expansion in Belgium in the coming months, but did not say how many stores it plans to open.

Picard was bought by private-equity firm Lion Capital in 2010. As well as stores in France, Belgium and Italy, it also offers a delivery service in Barcelona and Luxembourg.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact