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April 21, 2020

Beyond Meat makes China debut with Oatly on Starbucks plant-based menu

Beyond Meat has entered the Chinese market for the first time in a partnership with coffee chain Starbucks and will be joined on the menu by a European dairy-free firm.

By Dean Best

Beyond Meat has entered the Chinese market for the first time in a partnership with coffee chain Starbucks, which will incorporate the US firm’s plant-based mince into a new food menu.

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Dairy-free business Oatly, located in Sweden, is also joining the Starbucks’ partnership with Nasdaq-listed Beyond Meat with its oat milk beverages to be featured on the menu too from tomorrow (22 April).

Ethan Brown, Beyond Meat’s founder and chief executive, said: “Today we mark an important milestone as Beyond Meat launches in China, advancing our goal of increasing accessibility to plant-based protein globally. Starbucks is a trusted brand with a strong market presence and deep understanding of customers in China, and we’re pleased to partner with them on our market entry.”

The company’s meat-free mince will be used in three Starbucks’ dishes across 3,300 outlets in China: Beyond Beef Pesto Pasta, Beyond Beef Classic Lasagna, and Beyond Beef Spicy & Sour Wrap: 

Oatly’s menu line-up at Starbucks includes Oatmilk Latte, Oatmilk Matcha Latte, and Berries Oatmilk Black Tea Macchiato.

Toni Petersson, the global CEO of Oatly, said: “It’s a significant step for the growing plant-based movement that Starbucks’ customers in China can now enjoy their favourite beverage with Oatly. Oatly pairs extremely well with espresso and creates a wonderfully dense and creamy foam for lattes.” 

In a similar move, fast-food chain KFC, owned by Yum Brands, is putting meat-free chicken on its menu supplied by agri-food firm Cargill, according to Reuters.

The nuggets will appear in three KFC outlets in Shanghai, Guangzhou and Shenzhen from 28 April to the end of the month.

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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