Beyond Meat has entered the Chinese market for the first time in a partnership with coffee chain Starbucks, which will incorporate the US firm’s plant-based mince into a new food menu.

Dairy-free business Oatly, located in Sweden, is also joining the Starbucks’ partnership with Nasdaq-listed Beyond Meat with its oat milk beverages to be featured on the menu too from tomorrow (22 April).

Ethan Brown, Beyond Meat’s founder and chief executive, said: “Today we mark an important milestone as Beyond Meat launches in China, advancing our goal of increasing accessibility to plant-based protein globally. Starbucks is a trusted brand with a strong market presence and deep understanding of customers in China, and we’re pleased to partner with them on our market entry.”

The company’s meat-free mince will be used in three Starbucks’ dishes across 3,300 outlets in China: Beyond Beef Pesto Pasta, Beyond Beef Classic Lasagna, and Beyond Beef Spicy & Sour Wrap: 

Oatly’s menu line-up at Starbucks includes Oatmilk Latte, Oatmilk Matcha Latte, and Berries Oatmilk Black Tea Macchiato.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See Also:

Toni Petersson, the global CEO of Oatly, said: “It’s a significant step for the growing plant-based movement that Starbucks’ customers in China can now enjoy their favourite beverage with Oatly. Oatly pairs extremely well with espresso and creates a wonderfully dense and creamy foam for lattes.” 

In a similar move, fast-food chain KFC, owned by Yum Brands, is putting meat-free chicken on its menu supplied by agri-food firm Cargill, according to Reuters.

The nuggets will appear in three KFC outlets in Shanghai, Guangzhou and Shenzhen from 28 April to the end of the month.