Grupo Bimbo is adding a pretzel range to its New York Bakery Co. portfolio in the UK.
The individually packaged Soft Pretzel Knots are targeted at those looking for an on-the-go snack. They are available in three variants: original, sweet cinnamon and cheddar and red Onion.
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The pretzels are free from artificial flavours, colours and preservatives and the firm said the are inspired by pretzels sold in delis in New York City.
"Unlike other baked snacks the pretzels are not sweet or heavy, and with less than 150 calories per pretzel they can be enjoyed as part of a balanced diet," the company said.
The pretzels will be available from mid-September in Asda, Morrisons, Sainsbury’s, Tesco and Waitrose at an RRP of GBP1.80 (US$2.74) for a pack of four pretzels.
In April, Bagel Sandwich Thins were added to the range to tap into growing demand for what Bimbo called "sandwich alternatives".
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By GlobalData
