UK confectionery Bonds of London is expanding its offering by distributing 80 new lines of US products, including Hostess Brands LLC’s Twinkies and Snoballs products. 

A spokesperson for the group told just-food that the move was made possible by Innovative Bites’ acquisition of Bonds in April 2016. “Innovative Bites have the exclusive distribution rights for Hostess in the UK. Bonds will be distributing to UK retailers,” the spokesperson explained. 
Vishal Madhu, founder Innovative Bites, said: “Bonds of London has historically been known for its traditional British sweets, such as pick’n’mix jars and hanging bags. Of course these products remain hugely popular with UK consumers, but the trend for American confectionery and snacks continues to grow exponentially, so we felt it was time to up weight this offering for Bonds of London’s 7,000 plus customers across the UK.”
Bonds core range includes old-fashioned jars and gift jars as well as traditional bags. The company now sells 450 products and works with both major multiples and independent retailers. The spokesperson said Bonds is in talks with both independents and multiples about listing the US confectionery and bakery products.