Brazil’s largest retailer CBD has posted an increase in full-year sales, boosted by marketing campaigns at its Extra chain and Christmas promotions.
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Net sales for the period climbed 28.8% to BRL23.23bn (US$13.16bn). Excluding Ponto Frio’s operations, net sales moved up by 15.2%.
Real same-store sales grew by 4.1%, versus the annual target of 2.5%.
Grupo Pao de Acucar, as the company is formally known, said two factors were chiefly responsible for the “excellent” sales performance – Extra’s anniversary campaign, which began in November, and a number of Christmas campaigns in all the formats.
As a result, visitor numbers in all group stores increased during this period, the firm said.
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By GlobalDataIn same-store terms net sales recorded nominal growth of 14.1%.
Fourth-quarter net sales surged 44.6% to BRL7.43bn, while same-store sales for the period rose 10.6%, the company said.
