Mexican bakery giant Bimbo has opened a new factory in the Brazilian province of Minas Gerais as it continues to court consumers in Latin America’s largest economy.
The Mexico City-based firm said the new factory will make bread and pastries for its Pullman and Plus Vita brands and employ 150 people.
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The move is “strategic because of the importance of Minas Gerais as Brazil’s fourth-largest state,” said Bimbo Brasil general manager Alvaro Marci.
