Brazil’s largest retail chain, Companhia Brasileira de Distribuicao (CBD), has revealed plans to re-brand its e-tailing operations.
The ambitious e-commerce site was originally launched under the Amelia banner in May 2000, and customers still trying to access www.amelia.com.br will be directed to new sites.
.
According to Brazilian business daily Valor the site will be re-branded with CBD’s traditional Pao de Acucar and Extra supermarket brands.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
