Brazil’s largest retail chain, Companhia Brasileira de Distribuicao (CBD), has revealed plans to re-brand its e-tailing operations. The ambitious e-commerce site was originally launched under the Amelia banner in May 2000, and customers still trying to access www.amelia.com.br
Brazil’s largest retail chain, Companhia Brasileira de Distribuicao (CBD), has revealed plans to re-brand its e-tailing operations.
The ambitious e-commerce site was originally launched under the Amelia banner in May 2000, and customers still trying to access www.amelia.com.br will be directed to new sites.
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According to Brazilian business daily Valor the site will be re-branded with CBD’s traditional Pao de Acucar and Extra supermarket brands.
