Brazilian food group BRF and Chinese partner Dah Chong Hong have ended their venture in China.
BRF said the venture, set up in 2012, had ended by “mutual agreement”.
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Speaking to just-food, a spokesperson for BRF’s international division said the company still wanted to do business in China and would continue working with DCH in parts of the country.
“The company will continue to be a partner with DCH for specific regions in China but we are revising the strategy locally to expand our presence in this market,” the spokesperson said.
“The company will continue to sell to the Chinese market and believes it has a great potential of which we could not be out of. BRF and DCH will maintain a non-exclusive commercial partnership in the region with a focus in Hong Kong and Macao markets.”
When BRF announced the venture two years ago, it said wanted to develop its Sadia brand in China and reach retail and foodservice channels in the country.
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By GlobalDataBRF also estimated the venture would have revenues of around US$450m in the first year. The spokesperson refused to be drawn on the sales generated by the venture. “The company does not disclose the results of its JVs,” the spokesperson said.
