Green campaigners are urging Brazilian meat giant JBS to sign up to a deal to stop harvesting the Amazon.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


Grupo Bertin, one of Brazil’s top meat processors and Marfrig, the fourth-largest producer of beef in the world, have today (13 August) backed Greenpeace’s call for an immediate moratorium on the purchase of cattle from farms involved in new deforestation in the Amazon.


The move follows a Greenpeace report published in June entitled Slaughtering the Amazon, which sought to link the destruction of the rain forest to the supply chains of some of the world’s leading consumer goods companies.


Greenpeace claimed that JBS, the world’s largest producer and global exporter of processed beef, has remained silent on the subject.


“JBS-Friboi must accept its responsibilities and stop fuelling Amazon destruction. It needs to join these companies in protecting the rainforest now,” said Sarah Shoraka, Greenpeace Forests campaigner.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Greenpeace believes JBS is continuing to expand into the Amazon having rented several new facilities north of Mato Grosso State, an area which has the greatest rate of cattle ranching expansion and deforestation in the Amazon.


Greenpeace is now urging Brazil’s entire cattle sector to follow the soya industry’s example and commit to a moratorium on expansion into newly deforested areas.


“Both the federal and state governments must ensure this is possible by mapping, registering and monitoring rural properties, helping the private sector to fulfil its corporate liabilities. Cattle ranching is the biggest driver of Amazon rainforest destruction and contributes to making Brazil the fourth largest climate polluter in the world,” Greenpeace said.