Kraft Foods is building a chocolate and powdered beverage manufacturing plant in Brazil, the company’s largest developing market.
The US food giant told just-food yesterday (12 August) that it was spending US$50m on the site in the state of Pernambuco, in north-eastern Brazil.
Go deeper with GlobalData
The factory, which will produce lines including Lacta chcoolate tablets and Tang powdered beverages, will be Kraft’s sixth plant in Brazil.
The site will be 30,000 square metres in size, will employ 600 workers and be up and running in the first quarter of 2011. Kraft declined to reveal the plant’s capacity.
“Brazil is a key growth engine for Kraft Foods, and is one of our top ten focus markets for our developing markets business,” a Kraft spokesperson said. “In fact, it’s the largest developing market business for Kraft Foods. Combined with Cadbury, it has about US$1.6bn in annual net revenues.”
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
