Brazilian food group Marfrig has announced a five-year tie-up with wholesaler Grupo Martins.
“This initiative aims to increase distribution and widen the reach of both Marfrig and Grupo Martins products, offering services and solutions to their retail customers and providing more comfort and convenience for consumers regarding the product portfolio from both companies,” Marfrig said today (22 September).
The partnership, Marfrig said, would help it expand in the retail and foodservice segments, widen its geographical presence in Brazil, diversifying its portfolio and reach new consumers.
Last week, Marfrig acquired Cargill-owned poultry business Seara Alimentos for US$706.2m.

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