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January 13, 2021

Brazil meat-free firm Fazenda Futuro hits UK

The company, present across Latin America and in select Middle East markets, has secured a listing with a major UK grocer.

By Dean Best

Fazenda Futuro, one of a number of meat-free businesses to have emerged in Latin America, has secured its first listing in the UK.

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Sainsbury’s, the UK’s second-largest grocer by sales, is stocking four products made from a blend of peas, soy and chickpea proteins.

Fazenda Futuro’s products are on sale in 15 markets and the company aims to double that amount by the end of the year.

Pedro Zuim, Fazenda Futuro’s marketing director, said the company wants to build “a truly global brand”.

He added: “Brazil is the third largest food producer in the world, and some day soon it will be the biggest, if there is a global meatless meat substitute it should be Brazilian.”

The company’s latest announcement of funding came in September. The firm, founded in Rio de Janeiro, said it had attracted BRL115m (then US$21.3m) in new financing, building on the $8.5m it received last year soon after its official launch.

The September round was led by Brazilian investment firm BGT Pactual, local wealth-management business Turim MFO, and Enfini Investments, part of PWR Capital Group.

Also taking part were Brazilian venture-capital fund Monashees and Go4it Capital in Rio de Janeiro, both of which participated in previous fundraising.

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Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
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by GlobalData
Enter your details here to receive your free Report.

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