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October 6, 2020

Brazil meat giant Marfrig expands in Argentina with Campo del Tesoro deal

Brazilian meat giant Marfrig has moved to acquire a burger patty manufacturer in neighbouring Argentina.

By Leonie Barrie

Brazilian meat giant Marfrig has acquired Argentina-based burger patty manufacturer Campo del Tesoro for US$4.6m.

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Campo del Tesoro is a producer of beef patties for the foodservice channel in Argentina. The company operates one plant located in Pilar, in the province of Buenos Aires, with annual processing capacity of around 15,000 tons of beef patties.

Marfrig said Campo del Tesoro mainly serves “one of the largest players in foodservice in the world”, without naming the operator.       

The Brazilian company said the transaction strengthens its portfolio of value-added products and is aligned with its strategic growth plan.

“As a result, Marfrig now consolidates in Argentina total annual production capacity of 54,000 tons of beef patties, making it the country’s leader in the retail and foodservice channels with its brands Paty and Good Mark,” it said.

Marfrig also exports produce from Argentina to markets including Brazil, Colombia and Chile.

Last month, Marfrig revealed it is planning to establish a joint venture company in Paraguay.

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Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
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  • Marketing / Advertising strategies being used by these players for specific products
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