French food group Norac is investing EUR16m (US$20.8m) to EUR17m in the construction of a packaged sandwich plant, located near the Brazilian city of São Paolo.
A spokesperson for Norac told just-food the plant, which is scheduled to open in May, will mark the group’s entry into the Brazilian market where the sandwich segment is under-developed.
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However, she declined to comment on the capacity of the plant on the site of which Norac is also planning to produce fresh salad dishes.
Norac’s sandwich producing subsidiary Daunat has an annual output of 100m sandwiches and markets them in several European countries, principally through the supermarket channel.
In a separate expansion move, Norac recently opened a production facility for marinated vegetables in Morocco. It will complement an existing facility in southern France.
Norac’s product range also includes biscuits, pre-packed pastries, pre-cooked Asian meals, pancakes, salads, and specialty breads.
The group posted a 2011 turnover of EUR500m compared to EUR450m a year earlier.
