Consulting firm PricewaterhouseCoopers has been hired by Anglo-Dutch conglomerate Unilever to sell off ten of the firm’s 70 food brands.

In Brazil, the company began integrating the assets of Van den Bergh (former food unit of Brazilian subsidiary Gessy Lever), Refinações de Milho Brasil (RMB) and Arisco in January, and Unilever revealed that tangible benefits are now being seen.

Unilever’s food unit is now called Unilever Bestfoods after last year’s purchase of US company Bestfoods, and Unilever saw sales rise 35% by June. The group said that estimated annual savings of US$32m will result from the acquisition.