Wal-Mart has revamped its brand logo in Brazil with the addition of a new tagline.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The majority of the retailer’s flag will now comprise the company name and the slogan: “Walmart – pay less. We live better”.
Wal-Mart said the new design depicts a “forward-looking” image with a feeling of “well-being and joy” to the consumer.
The three lower stems of the logo represent the company’s basic principles: respect, customer service and excellence, the company said.
Last month, Wal-Mart launched a line of own-brand ‘healthy’ products in Brazil.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
