Wal-Mart has revamped its brand logo in Brazil with the addition of a new tagline.
The majority of the retailer’s flag will now comprise the company name and the slogan: “Walmart – pay less. We live better”.
Wal-Mart said the new design depicts a “forward-looking” image with a feeling of “well-being and joy” to the consumer.
The three lower stems of the logo represent the company’s basic principles: respect, customer service and excellence, the company said.
Last month, Wal-Mart launched a line of own-brand ‘healthy’ products in Brazil.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData