Wal-Mart has revamped its brand logo in Brazil with the addition of a new tagline.
The majority of the retailer’s flag will now comprise the company name and the slogan: “Walmart – pay less. We live better”.
Wal-Mart said the new design depicts a “forward-looking” image with a feeling of “well-being and joy” to the consumer.
The three lower stems of the logo represent the company’s basic principles: respect, customer service and excellence, the company said.
Last month, Wal-Mart launched a line of own-brand ‘healthy’ products in Brazil.