Bulla Dairy Foods has announced a tie-up with alcoholic beverages company Diageo to make Baileys-flavoured ice cream for Australia and New Zealand.

The line contains three varieties – original, burnt toffee and chocolate.

Meg Wise, senior brand manager for licenced products at Bulla Dairy, said: "This range captures Baileys iconic flavour in ice cream, bringing it to Australian and New Zealand palates for the first time, as a decadent take home delight. We believe we’ve captured the true taste of Baileys in an indulgent adults-only range that celebrates the fun of a night out with a toast to a night in."

Andrew Morley, luxury marketing manager, Diageo Australia, added: "Diageo welcomes the opportunity to partner with Bulla, a company with a long history of creating premium quality dairy products for Australian consumers. The range will whet the appetite of loyal Baileys consumers and take the social experience people associate with Baileys Original Irish Cream liqueur into the freezers of Australian and New Zealand consumers."

The Baileys range is available in two formats: 500ml tubs at an RRP of A$7.49 (US$5.29); and 50ml mini ice cream sticks sold in multipacks of six at an RRP of A$7.99. The products are on sale at Woolworths, Coles and independent retailers.

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By GlobalData