UK-based biscuit group Burton’s Biscuit Co is eyeing accelerated growth in the US, where the company hopes to generate US$100m in sales in the "medium term".
Growth in the market will be driven by Cadbury branded biscuits, manufactured by Burton's under license from Mondelez International. Cadbury Fingers will be the group's initial focus and the range has been adapted for the US market, Burton's said. The line includes milk, dark and salted peanut crunch varieties.
Burton's has entered into a new distribution agreement with International Food Associates to support expansion. Burton's products will be fed into IFA's network to deliver products "quickly and efficiently" to market, Burton's said.
Stephen Carson, director of international business development at Burton’s, commented: "With a $548m market opportunity in the US, this partnership is a crucial springboard for future growth. Whilst our existing international presence has built an awareness of Burton’s products, our renewed focus will build our global marketplace and drive success. Working with IFA will ensure that we are maximising our US distribution and capitalising on the premium cookie sector."